Four Ones. One Very Big Shopping Holiday

How a Chinese college student joke about being single became Singles Day, the shopping holiday that made treating yourself an occasion.

Nov 11 • Joseph F. Coughlin

Demography Is Destiny. But Destiny Has a Timeline.

The next 20 years are written. The next 80 could be another story.

Nov 8 • Joseph F. Coughlin

1

I Feel Fine. Could I Feel Better?

How greater knowledge and new technology are changing the way consumers think about health and what they want from it.

Nov 4 • Joseph F. Coughlin

2

October 2026

Built to Last. Staffed by Whom?

Factories last decades. The populations around them don't stand still.

Oct 29 • Joseph F. Coughlin

2

1

When 1 = 2: The Surprising Economics of Households of One

How the Rise of Solo Living Is Reshaping Consumer Markets

Oct 23 • Joseph F. Coughlin

3

1

The Demographic Cliff Doesn't Stop at the College Gates

America's shrinking youth population is changing higher education. It will also change how employers find and develop their next generation of workers.

Oct 20 • Joseph F. Coughlin

3

September 2026

The Complexity Economy: What Longer Lives Will Require of Business

Longevity gives us more time. It also gives us more exposure to change

Sep 29 • Joseph F. Coughlin

5

2

1

Are You Planning for a Population That No Longer Exists?

What disappearing maternity wards reveal about demographic change and the assumptions still embedded in our institutions.

Sep 21 • Joseph F. Coughlin

2

2

Welcome to The Demographic Edge

Because demographics shape what comes next.

Sep 21 • Joseph F. Coughlin

7

4